Puma was founded in 1948 by Rudolf Dassler, the younger brother of Adolf Dassler, who founded Adidas. The two brothers separated after a family dispute, and Rudolf founded Puma.
Puma quickly became a popular sports shoe brand. The company sponsored many successful athletes, including German football player Franz Beckenbauer and American tennis player Arthur Ashe.
In the 1980s, Puma began expanding its product line to include clothing and accessories. The company also began to engage in collaborations with popular designers and celebrities.
Today, Puma is one of the most popular sportswear brands in the world. The company sponsors athletes across multiple sports, including football, basketball, running and tennis.